Nike faces demand for sneaker recall because logo on sole said to resemble the Arabic word for Allah

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Nike Inc. is facing pressure to recall one of its leading brands of sneakers.Bloomberg

Nike Inc. is facing pressure to recall one of its leading brands of sneakers after a customer launched an online petition alleging the design on its sole resembles the Arabic word for “Allah.”

The petition said it was “appalling” to allow the name of god on Nike Air Max 270 shoes, which “will surely be trampled, kicked and become soiled with mud or even filth.” The customer, Saiqa Noreen, asked Nike to recall “this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately.”

Image of the sole and the Arabic word for Allah from the online petition.

Screen shot

Nike said in a statement the logo was a stylized representation of the Air Max trademark. “Any other perceived meaning or representation is unintentional,” it said. “Nike respects all religions and we take concerns of this nature seriously.”

The petition, which aims for 25,000 signatures, has been signed by more than 16,000 people.

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